Head of Performance Marketing

  • Marketing
  • Berlin, Germany

Head of Performance Marketing

Job description

 Grover is a fresh alternative to buying

Through us, you can subscribe to the latest tech instead of buying, and give things back at any time. We're on a mission to reinvent consumption, go easier on the world's resources, and make innovative tech products accessible to everyone. As our community is growing every day, we're now looking for a Head of Performance Marketing.


Your Role:

  • You will build and lead our performance marketing team - guiding, developing and setting direction for people
  • You will build a strategy to deliver large scale growth and execute against it
  • You will be responsible for channel development, measurement and optimisation of all acquisition channels
  • You will analyse performance and work with the data team to build attribution and prediction models
  • You will look to innovate, automate and optimise everything we do
  • You will instill a culture of creativity, testing and learning as we grow
  • You will own a growing marketing budget and be responsible for the planning and reporting of your team’s work
  • You will work with creative, product and content teams to create great marketing that is true to the Grover brand
  • You will collaborate with Product, CRM and BI teams to ensure high quality and efficiency customer journey


Requirements

Your Profile:

  • You have 5+ years experience in online/performance marketing
  • You have experience with scaling companies in either consumer subscriptions, finance or eCommerce industries
  • You are an expert in either SEA, Social Media Paid or programatic Display Advertising and have experience working on SEO, Native Advertising and Performance Influencer Marketing.
  • You have proven talent in building and growing teams
  • You are highly analytical and value attention to detail with strong experience establishing and monitoring tracking against marketing initiatives to ensure ROI-positive results
  • You ideally have experience with A/B testing and optimizing bid strategies across audiences, ad formats, and landing pages
  • You are entrepreneurial and know the balance of getting stuff done and making things great
  • You have a good understanding of the entire customer journey and lifecycle to attribute users to the marketing initiatives
  • You are fluent in English (German is a bonus)



What we offer you:

  • Team Events
  • Fresh Fruit & Drinks
  • A fun workplace
  • Open minded variety of nationalities
  • Modern, spacious office located in central Berlin
  • Ownership of your work
  • Entrepreneurial responsibility and flat-hierarchies



About us

Want to work with a small but very effective team, and help us change the world of consumption? Then you're in the right place. At Grover, we value entrepreneurship, intelligence, and speed in everything we do. We're a team of over 40 creative minds, from more than 16 countries – which means our aims, beliefs, and ways of working are influenced by many different perspectives. In our HQ, in Berlin Mitte, there's no room for hierarchy, and plenty of space for fun, collaboration, and rethinking the way the world does things.